Press & Media
The Marketing Groupe In The Press
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Sept 2026Inc: Marketers Spent Years Making Connection Convenient. Now Showing Up Is the Competitive Advantage
By Kamya Marwah
If you want people to leave home, give them more than another panel. Make the experience feel as though it was designed for them.
April 2026Digiday: Vibes over metrics: Why more creators are holding IRL events to own their audience
By Alyssa Mercante
The creator economy’s massive growth has led to a rise in IRL creator events as brands look for more ways to reach their large, hyper-engaged fanbases. But these events are no longer just brand activations; they’re becoming a key part of how creators build and position their own brands.
April 2024Business Insider: While some companies are cutting the CMO role, Gen Z marketers still strive for the top job
By Leila Jordan
Natasha, Founder of The Marketing Groupe, is featured in this piece on the future of the CMO role. With marketing undergoing the tumultuous period of CMO departures and the constant changes brought by new technology and shifting corporate priorities, it can be hard for people just entering the profession to feel secure about the future.